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A public link holds a test rather than a person. You choose the test once, post the link wherever candidates will see it, and anyone who opens it can sign up and take it. It is the easiest way to assess a whole hiring batch, or everyone who applies to an ad, without typing anybody in. Public links are on every plan. Go to Links in the sidebar and choose New link. You pick the same things as for a single assessment: the test, the language, the question library, extra time and integrity checks. Then:
  • Name. For you only, such as “Call centre batch, November”. Candidates never see it.
  • Closing date. A new link closes itself after 30 days, so one you post and forget does not keep using credits. Change the date, or choose No closing date for a link that stays open until you close it, such as one on your careers page.
  • Close after this many candidates. Optional. Useful when you know how many people you are hiring.
  • Message. Optional text shown on the page candidates land on.
  • Finish page. Optional address to send candidates to when they finish, such as your careers page.
The test itself cannot be changed once a link exists, because candidates have already taken it. To use different settings, Duplicate the link and change the copy.

What candidates see

  1. They open the link and see who is inviting them, what the test is and roughly how long it takes.
  2. They enter their email, and we email them a 6-digit code.
  3. They type the code. If you do not have their name yet, we ask for it. If you do, we greet them by it, and they can correct it.
  4. They start the assessment straight away. We also email them their personal link, so closing the tab does not lose them their test.
The page is in the candidate’s own language, with a switcher, and works on a phone. One email gets one assessment per link. Someone who signs up again with the same email goes back to the assessment they already have, or is told they have finished. If their earlier one expired without being started, they get a new one, since no credit was used.

Credits

A credit is used when a candidate starts, exactly as for an assessment you send yourself. Signing up and verifying an email costs nothing. If your account runs out of credits, the link tells new candidates the assessment is unavailable until you add more. Links shows your open links first, with how many people visited, how many have an assessment, how many finished and how many credits each has used. All includes closed ones. To stop a link, open it and choose Close link. If some candidates already have their assessment but have not started, you choose whether they can still finish or whether to cancel their assessments. Each one who starts uses a credit. You can reopen a link at any time.

Seeing what works

Each link’s page shows:
  • The funnel: visits, sign-ups started, emails verified, tests started and tests finished. Visits include link previews and bots, so the rates start from sign-ups.
  • By source: the same numbers for each place you posted the link.
  • Levels: the CEFR levels of candidates who finished. Candidates whose answers were not a genuine attempt are counted as not assessable, not as A1.
  • Candidates: everyone who signed up, with where they came from and their status.
To track where candidates come from, add a source to the end of the link when you post it, for example ?source=linkedin for LinkedIn and ?source=whatsapp for a WhatsApp group. The link’s page builds these for you. Each candidate’s assessment also shows which link and source they came from.
Post the same link with a different source in each place, rather than making a new link for each. You keep one set of results and still see which place brought in the candidates.